What You'll Do

  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Present drafts and ideas to clients.
  • Vary language and tone of messages based on product and medium.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Collaborate with other writers on specific projects.
  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.

Essential Skills

Writing 4.75/5
Reading Comprehension 4.12/5
Active Listening 3.88/5
Speaking 3.88/5
Critical Thinking 3.62/5
Time Management 3.62/5
Active Learning 3.38/5
Social Perceptiveness 3.38/5
Coordination 3.38/5
Persuasion 3.38/5
Judgment and Decision Making 3.25/5
Service Orientation 3.12/5

Career Fit Overview

Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.

Top passions

  • Artist: Creating original work and expressing ideas feels natural.
  • Leader: Taking charge and moving ideas forward motivates you.
  • Analyst: Investigating problems and finding patterns keeps you engaged.

Common styles

Dependability, Persistence, Initiative, Cooperation, Attention to Detail

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Key Abilities

This career demands strong capabilities in the following areas:

Written Expression 4.62/5
Written Comprehension 4.12/5
Oral Comprehension 4.0/5
Oral Expression 4.0/5
Fluency of Ideas 3.88/5
Originality 3.88/5
Speech Recognition 3.62/5
Speech Clarity 3.62/5

Technologies & Tools

Adobe Acrobat Adobe After Effects Adobe Creative Cloud software Adobe Dreamweaver Adobe Illustrator Adobe InDesign Adobe Persuasion Adobe Photoshop Adobe Premiere Pro Apple Final Cut Pro Asana Avid Technology Media Composer Blackbaud The Raiser's Edge Campaign Monitor Chatbot software Corel Presentation Drupal Eko Facebook Figma

Work Environment & Style

Common Styles for This Career

  • Dependability (High importance: 4.86/5)
  • Persistence (High importance: 4.68/5)
  • Initiative (High importance: 4.61/5)
  • Cooperation (High importance: 4.59/5)
  • Attention to Detail (High importance: 4.52/5)

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How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Advertisement Agency Copywriter (Ad Agency Copywriter) Advertisement Copywriter (Ad Copywriter) Advertisement Writer (Ad Writer) Advertising Associate Advertising Copywriter Advertising Specialist Advertising Writer Article Writer Author Biographer Blurb Writer Business Writer Communications Specialist Content Creator Content Developer Content Writer Copywriter Creative Copywriter Curriculum Writer Digital Copywriter Freelance Copywriter Freelance Writer Lyricist Marketing Copywriter Marketing Writer Novelist Online Content Developer Playwright Poet Program Writer Promotion Writer Radio Scriptwriter Screenwriter Search Engine Optimization Copywriter (SEO Copywriter) Short Story Writer Song Lyricist Specification Writer Television Writer Verse Writer Web Content Writer Writer