What You'll Do

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  • Coach client representatives in effective communication with the public or with employees.
  • Prepare or deliver speeches to further public relations objectives.
  • Purchase advertising space or time as required to promote client's product or agenda.

Essential Skills

Active Listening 4.12/5
Speaking 4.12/5
Reading Comprehension 4.0/5
Writing 4.0/5
Social Perceptiveness 4.0/5
Critical Thinking 3.88/5
Coordination 3.88/5
Time Management 3.88/5
Persuasion 3.75/5
Judgment and Decision Making 3.5/5
Active Learning 3.38/5
Complex Problem Solving 3.38/5

Career Fit Overview

Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.

Top passions

  • Leader: Taking charge and moving ideas forward motivates you.
  • Artist: Creating original work and expressing ideas feels natural.
  • Helper: Supporting people and making a difference matters to you.

Common styles

Attention to Detail, Integrity, Initiative, Dependability, Persistence

Want a personal read on fit. Take the free assessment and see your exact compatibility with this career and many related roles.

Key Abilities

This career demands strong capabilities in the following areas:

Oral Comprehension 4.25/5
Oral Expression 4.12/5
Written Expression 4.0/5
Speech Recognition 4.0/5
Speech Clarity 4.0/5
Written Comprehension 3.88/5
Problem Sensitivity 3.88/5
Deductive Reasoning 3.88/5

Technologies & Tools

3M Post-it App Adobe Acrobat Adobe Acrobat Reader Adobe Acrobat Writer Adobe ActionScript Adobe After Effects Adobe Creative Cloud software Adobe Dreamweaver Adobe Illustrator Adobe InDesign Adobe Photoshop Airtable Apple Final Cut Express Apple Final Cut Pro Apple iPhoto Apple Keynote Apple macOS Apple QuickTime Blackbaud The Raiser's Edge Blogging software

Work Environment & Style

Common Styles for This Career

  • Attention to Detail (High importance: 4.82/5)
  • Integrity (High importance: 4.64/5)
  • Initiative (High importance: 4.59/5)
  • Dependability (High importance: 4.55/5)
  • Persistence (High importance: 4.45/5)

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How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Audience Coordinator Brand Advocate Communication Specialist Communications Associate Communications Coordinator Communications Specialist Community Relations Coordinator Concert Promoter Consumer Advocate Content Marketing Specialist Content Specialist Content Strategist Corporate Communications Specialist Customer Specialist Environmental Communications Specialist Event Promoter Image Consultant Information and Communications Specialist Information Specialist Internal Communications Specialist Lobbyist Marketing Communications Coordinator Marketing Communications Specialist Marketing Coordinator Media Buyer Media Planner Media Relations Specialist Media Specialist Motivational Speaker Music Publicist Political Advisor Political Aide Press Agent Press Secretary Promotion Specialist Public Affairs Officer Public Affairs Specialist Public Information Officer Public Information Specialist Public Relations Consultant (PR Consultant) Public Relations Coordinator (PR Coordinator) Public Relations Counselor (PR Counselor) Public Relations Officer (PR Officer) Public Relations Representative (PR Rep) Public Relations Specialist (PR Specialist) Publicist Publicity Agent Publicity Consultant Publicity Expert Publicity Person Publicity Writer Service Promoter Salesperson Speech Writer Student Ambassador Sustainability Communicator