What You'll Do

  • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
  • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
  • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
  • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
  • Establish work schedules and assign work to staff members.
  • Coordinate activities between departments, such as news and programming.
  • Perform personnel duties, such as hiring staff and evaluating work performance.
  • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
  • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
  • Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.

Essential Skills

Speaking 4.25/5
Reading Comprehension 4.12/5
Critical Thinking 4.12/5
Judgment and Decision Making 4.12/5
Coordination 4.0/5
Time Management 4.0/5
Active Listening 3.88/5
Active Learning 3.88/5
Monitoring 3.88/5
Management of Personnel Resources 3.88/5
Writing 3.75/5
Social Perceptiveness 3.75/5

Career Fit Overview

Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.

Top passions

  • Leader: Taking charge and moving ideas forward motivates you.
  • Organizer: Bringing order to data and processes satisfies you.
  • Artist: Creating original work and expressing ideas feels natural.

Common styles

Attention to Detail, Dependability, Integrity, Cooperation, Leadership

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Key Abilities

This career demands strong capabilities in the following areas:

Oral Comprehension 4.25/5
Oral Expression 4.25/5
Written Comprehension 4.12/5
Written Expression 4.12/5
Problem Sensitivity 4.12/5
Fluency of Ideas 3.88/5
Speech Clarity 3.88/5
Originality 3.75/5

Technologies & Tools

Adobe Acrobat Adobe Creative Cloud software Adobe Photoshop Apple Final Cut Pro Applicant tracking software Avid Technology iNEWS Broadcast Electronics AudioVAULT FleX Content management systems CMS Email software Facebook FileMaker Pro Google Analytics Hypertext markup language HTML Microsoft Excel Microsoft Office software Microsoft Outlook Microsoft PowerPoint Microsoft SharePoint Microsoft SQL Server Microsoft Word

Work Environment & Style

Common Styles for This Career

  • Attention to Detail (High importance: 4.59/5)
  • Dependability (High importance: 4.58/5)
  • Integrity (High importance: 4.44/5)
  • Cooperation (High importance: 4.42/5)
  • Leadership (High importance: 4.18/5)

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How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Broadcast Content Manager Broadcast Director Broadcast Operations Director Cable TV Program Director (Cable Television Program Director) Digital Media Director Educational Programming Director Media Coordinator Media Director Media Planning Director Media Relations Director Media Strategy Director News Director Newscast Director Paid Media Director Paid Media Manager Production Director Program Coordinator Program Director (PD) Program Manager Program Supervisor Programming Director Public Service Director Sports Director Station Manager TV Program Director (Television Program Director)