What You'll Do

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Measure and assess customer and employee satisfaction.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Monitor industry statistics and follow trends in trade literature.

Essential Skills

Reading Comprehension 4.0/5
Writing 4.0/5
Critical Thinking 4.0/5
Active Listening 3.88/5
Speaking 3.88/5
Complex Problem Solving 3.88/5
Judgment and Decision Making 3.62/5
Active Learning 3.5/5
Mathematics 3.25/5
Monitoring 3.25/5
Social Perceptiveness 3.12/5
Persuasion 3.12/5

Career Fit Overview

Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.

Top passions

  • Leader: Taking charge and moving ideas forward motivates you.
  • Organizer: Bringing order to data and processes satisfies you.
  • Analyst: Investigating problems and finding patterns keeps you engaged.

Common styles

Analytical Thinking, Attention to Detail, Dependability, Integrity, Initiative

Want a personal read on fit. Take the free assessment and see your exact compatibility with this career and many related roles.

Key Abilities

This career demands strong capabilities in the following areas:

Inductive Reasoning 4.12/5
Oral Comprehension 4.0/5
Written Comprehension 4.0/5
Oral Expression 4.0/5
Written Expression 4.0/5
Fluency of Ideas 4.0/5
Deductive Reasoning 4.0/5
Information Ordering 3.88/5

Technologies & Tools

3M Post-it App AcaStat Software Act! Adaptive conjoint analysis ACA software Adobe Acrobat Adobe ActionScript Adobe After Effects Adobe Creative Cloud software Adobe Dreamweaver Adobe Illustrator Adobe InDesign Adobe Photoshop Adxstudio, for Microsoft Airtable Amazon Redshift AndersonBell Abstat Apache Hadoop Apache Hive Apache Pig Apple Final Cut Pro

Work Environment & Style

Common Styles for This Career

  • Analytical Thinking (High importance: 4.96/5)
  • Attention to Detail (High importance: 4.78/5)
  • Dependability (High importance: 4.65/5)
  • Integrity (High importance: 4.59/5)
  • Initiative (High importance: 4.35/5)

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How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Advertising Analyst Business Development Analyst Business Development Associate Business Development Representative Business Development Specialist Communications Specialist Demographic Analyst Digital Marketing Specialist Email Marketing Processor Email Marketing Specialist Family Consumer Scientist Government Business Development Specialist International Trade Specialist Market Analyst Market Research Analyst Market Research Consultant Market Research Specialist Market Research Worker Market Researcher Marketer Marketing Analyst Marketing Associate Marketing Consultant Marketing Forecaster Marketing Representative Marketing Research Analyst Marketing Researcher Marketing Specialist Marketing Support Specialist Social Media Specialist Technical Marketing Consultant Technical Marketing Specialist Trade Analyst Trade Specialist