What You'll Do

  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Compile lists describing product or service offerings.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Select products or accessories to be displayed at trade or special production shows.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Essential Skills

Reading Comprehension 3.88/5
Active Listening 3.88/5
Speaking 3.88/5
Critical Thinking 3.88/5
Active Learning 3.88/5
Social Perceptiveness 3.88/5
Monitoring 3.75/5
Persuasion 3.75/5
Judgment and Decision Making 3.75/5
Negotiation 3.62/5
Complex Problem Solving 3.62/5
Coordination 3.5/5

Career Fit Overview

Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.

Top passions

  • Leader: Taking charge and moving ideas forward motivates you.
  • Organizer: Bringing order to data and processes satisfies you.
  • Analyst: Investigating problems and finding patterns keeps you engaged.

Common styles

Initiative, Leadership, Dependability, Achievement/Effort, Attention to Detail

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Key Abilities

This career demands strong capabilities in the following areas:

Oral Comprehension 4.0/5
Written Comprehension 4.0/5
Oral Expression 4.0/5
Written Expression 3.88/5
Deductive Reasoning 3.88/5
Fluency of Ideas 3.75/5
Inductive Reasoning 3.75/5
Speech Clarity 3.75/5

Technologies & Tools

Adobe Acrobat Adobe Acrobat Reader Adobe ActionScript Adobe After Effects Adobe Creative Cloud software Adobe Dreamweaver Adobe Illustrator Adobe InDesign Adobe Photoshop AdSense Tracker AEC Software FastTrack Schedule Airtable Amazon Redshift Amazon Web Services AWS software Apache Cassandra Apache Hadoop Apache Hive Apache Pig Apache Solr Apple Final Cut Pro

Work Environment & Style

Common Styles for This Career

  • Initiative (High importance: 4.53/5)
  • Leadership (High importance: 4.37/5)
  • Dependability (High importance: 4.35/5)
  • Achievement/Effort (High importance: 4.32/5)
  • Attention to Detail (High importance: 4.32/5)

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How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Account Supervisor Brand Manager Business Developer Business Development Director Business Development Manager Category Manager Channel Manager Commercial Director Commercial Lines Manager Digital Marketing Manager Digital Product Manager Fashion Coordinator Fashion Marketer Internet Marketing Manager Market Analysis Director Market Development Executive Market Research Manager Marketing Administrator Marketing Communications Manager Marketing Coordinator Marketing Director Marketing Executive Marketing Manager Marketing Operations Director Marketing Product Manager Marketing Sales Supervisor Media Marketing Director Membership Director Pricing Manager Product Line Manager (PLM) Product Management Director Product Manager Product Marketing Manager Sales and Marketing Director Sales and Marketing Manager Sales and Marketing Vice President (Sales and Marketing VP) Sales Marketing Director Sustainable Products Marketing Manager Technical Product Manager World Trade and Maritime Division Manager