Search Marketing Strategists
Also known as: Customer Experience Strategist, Digital Marketer, Digital Marketing Strategist (+58 more)
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
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What You'll Do
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Resolve product availability problems in collaboration with customer service staff.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Assist in the development of online transaction or security policies.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
Essential Skills
Career Fit Overview
Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.
Top passions
- Leader: Taking charge and moving ideas forward motivates you.
- Organizer: Bringing order to data and processes satisfies you.
- Analyst: Investigating problems and finding patterns keeps you engaged.
Common styles
Analytical Thinking, Attention to Detail, Initiative, Dependability, Adaptability/Flexibility
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Key Abilities
This career demands strong capabilities in the following areas:
Technologies & Tools
Work Environment & Style
Common Styles for This Career
- Analytical Thinking (High importance: 4.74/5)
- Attention to Detail (High importance: 4.65/5)
- Initiative (High importance: 4.43/5)
- Dependability (High importance: 4.35/5)
- Adaptability/Flexibility (High importance: 4.26/5)
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Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.
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Also Known As
This career is known by many different job titles across industries. Here are all the variations:
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