Advertising and Promotions Managers
Also known as: Account Director, Account Executive, Account Manager (+42 more)
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
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What You'll Do
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Prepare and negotiate advertising and sales contracts.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Essential Skills
Career Fit Overview
Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.
Top passions
- Leader: Taking charge and moving ideas forward motivates you.
- Organizer: Bringing order to data and processes satisfies you.
- Artist: Creating original work and expressing ideas feels natural.
Common styles
Initiative, Cooperation, Dependability, Attention to Detail, Adaptability/Flexibility
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Key Abilities
This career demands strong capabilities in the following areas:
Technologies & Tools
Work Environment & Style
Common Styles for This Career
- Initiative (High importance: 4.56/5)
- Cooperation (High importance: 4.51/5)
- Dependability (High importance: 4.51/5)
- Attention to Detail (High importance: 4.48/5)
- Adaptability/Flexibility (High importance: 4.42/5)
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Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.
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Also Known As
This career is known by many different job titles across industries. Here are all the variations:
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