What You'll Do

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Maintain assigned account bases while developing new accounts.
  • Process all correspondence and paperwork related to accounts.
  • Deliver advertising or illustration proofs to customers for approval.
  • Draw up contracts for advertising work, and collect payments due.
  • Locate and contact potential clients to offer advertising services.
  • Provide clients with estimates of the costs of advertising products or services.
  • Recommend appropriate sizes and formats for advertising, depending on medium used.
  • Inform customers of available options for advertisement artwork, and provide samples.

Essential Skills

Speaking 4.12/5
Persuasion 4.0/5
Social Perceptiveness 3.88/5
Service Orientation 3.88/5
Active Listening 3.75/5
Negotiation 3.75/5
Reading Comprehension 3.38/5
Critical Thinking 3.25/5
Judgment and Decision Making 3.25/5
Writing 3.12/5
Coordination 3.12/5
Monitoring 3.0/5

Career Fit Overview

Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.

Top passions

  • Leader: Taking charge and moving ideas forward motivates you.
  • Organizer: Bringing order to data and processes satisfies you.
  • Artist: Creating original work and expressing ideas feels natural.

Common styles

Attention to Detail, Initiative, Persistence, Integrity, Achievement/Effort

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Key Abilities

This career demands strong capabilities in the following areas:

Oral Expression 4.12/5
Speech Clarity 4.12/5
Oral Comprehension 4.0/5
Speech Recognition 4.0/5
Written Comprehension 3.88/5
Written Expression 3.5/5
Near Vision 3.38/5
Fluency of Ideas 3.25/5

Technologies & Tools

Adobe Creative Cloud software Adobe Illustrator Adobe InDesign Adobe Photoshop Canva Contact management software Customer relationship management CRM software Email software Facebook FileMaker Pro Google Ads Google Analytics Microsoft Access Microsoft Dynamics Microsoft Excel Microsoft Office software Microsoft Outlook Microsoft PowerPoint Microsoft Publisher Microsoft Word

Work Environment & Style

Common Styles for This Career

  • Attention to Detail (High importance: 4.52/5)
  • Initiative (High importance: 4.51/5)
  • Persistence (High importance: 4.47/5)
  • Integrity (High importance: 4.45/5)
  • Achievement/Effort (High importance: 4.38/5)

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How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Account Planner Account Specialist Advertising Account Representative Advertising Agent Advertising Assistant Advertising Consultant Advertising Coordinator Advertising Representative Advertising Sales Representative (Ad Sales Representative) Advertising Solicitor Agent Broker Digital Advertising Sales Representative (Digital Advertising Sales Rep) Directory Advertising Sales Representative Display Advertising Sales Representative Field Marketing Representative Field Service Representative Graphic Art Sales Representative Idea Man Idea Worker Inside Sales Representative Marketing Coordinator Marketing Representative Outdoor Advertising Leasing Agent Outside Sales Representative Radio and Television Time Sales Representative Radio Time Salesperson Sales Consultant Sales Coordinator Sales Promotion Representative Sales Representative Sales Specialist Signs and Displays Sales Representative Signs and Displays Salesperson Signs Sales Representative Site Leasing Agent Site Promotion Agent Solicitor Space Buyer Time Broker Time Buyer Yellow Pages Space Salesperson